Communication

Writing

80% of what you need to know

Business writing is about clarity and persuasion. The main technique is keeping things simple.

• Get rid of extra words.
• Your first sentence needs to grab the reader.
• Write short sentences.
• Learn how brains organize ideas (i.e. prefer direct Subject-Verb-Complement).

Speaking Well

How to start

• Don;t make a joke, let people sink in your talk first
• Make a promise, a benefit
• Write an outline, so people can refer and anchor.

Key points

• Cycle your message, to make sure everyone hear it and remember it
• Use verbal punctuation
• Ask actionable questions
• Use stories
• It's ok to be excentric

How to end

• Don't thank
• Make a joke
• Deliver to your initial promise
• Salute
• No questions? Wait at least 5s. Ask yourself one to get started

Resources

• Speaking well - youtube serie - by Patrick Henry Winston
• How to write well - by Julian Shapiro